The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Network Rankings
Saatchi & Saatchi
Client
Title
Category
Award
Points
Gonna Need More Tide
Agency: Saatchi & Saatchi / New York + Procter & Gamble / Cincinnati + Saatchi & Saatchi X / Cincinnati + Marina Maher Communications / New York
Client: Tide
Category: User-Generated Content (UGC)
Points: 45.00
Gonna Need More Tide
Agency: Saatchi & Saatchi / New York + Procter & Gamble / Cincinnati + Saatchi & Saatchi X / Cincinnati + Marina Maher Communications / New York
Client: Tide
Category: User-Generated Content (UGC)
Points: 45.00
The Minefields Honey Project
Agency: Saatchi & Saatchi Ukraine / Kyiv
Client: Kernel + Ministry of Foreign Affairs of Ukraine
Category: Innovation / Use of Media in IP & Product Design
Points: 21.00
#ChasePlayfulness
Agency: Saatchi & Saatchi Germany / Düsseldorf
Client: OREO x PAC-MAN
Category: Physical Gaming Accessories
Points: 9.00
Gonna Need More Tide
Agency: Saatchi & Saatchi / New York + Procter & Gamble / Cincinnati + Saatchi & Saatchi X / Cincinnati + Marina Maher Communications / New York
Client: Tide
Category: User-Generated Content (UGC)
Points: 9.00
Gonna Need More Tide
Agency: Saatchi & Saatchi / New York + Procter & Gamble / Cincinnati + Saatchi & Saatchi X / Cincinnati + Marina Maher Communications / New York
Client: Tide
Category: Influencer Marketing / Use of Celebrity
Points: 9.00
The Minefields Honey Project
Agency: Saatchi & Saatchi Ukraine / Kyiv
Client: Kernel + Ministry of Foreign Affairs of Ukraine
Category: Products for Good
Points: 9.00
Gingerbread Dread
Agency: Saatchi & Saatchi + Campbell Snacks + Le Truc + Spark Foundry
Client: Snyder's of Hanover
Category: Integrated / Omnichannel Campaign
Points: 9.00
Goldfish Hand Dish
Agency: Saatchi & Saatchi + Campbell Snacks + Spark Foundry + Zeno Group
Client: Goldfish
Category: Physical Products & Apparel
Points: 9.00
Snapper: The Perfect Tree
Agency: Saatchi & Saatchi London / London
Client: John Lewis
Category: Original Music / Score - Short Form
Points: 9.00
ProtecTasbih
Agency: Leo Burnett KSA / Jeddah + Saatchi & Saatchi ME / Dubai
Client: SAUDIA
Category: Promotional Items
Points: 4.50
ProtecTasbih
Agency: Leo Burnett KSA / Jeddah + Saatchi & Saatchi ME / Dubai
Client: SAUDIA
Category: Physical Items
Points: 4.50
47 seconds
Agency: Saatchi & Saatchi ME / Dubai
Client: LOGI Energy
Category: Low Budget
Points: 3.00
47 seconds
Agency: Saatchi & Saatchi ME / Dubai
Client: LOGI Energy
Category: Cinema Advertising
Points: 3.00
OLD BAY Goldfish - Turning Heartbreak Into a Hit
Agency: Saatchi & Saatchi + Campbell Snacks + Spark Foundry + Zeno Group
Client: Goldfish
Category: User-Generated Content (UGC)
Points: 3.00
Left Me For Pretzels
Agency: Saatchi & Saatchi + Campbell Snacks + Le Truc + Spark Foundry
Client: Snyder's of Hanover
Category: Social Post / Single Platform Series
Points: 3.00
Gingerbread Dread
Agency: Saatchi & Saatchi + Campbell Snacks + Le Truc + Spark Foundry
Client: Snyder's of Hanover
Category: TV, VOD, & Online / 30 Seconds and Under - Single
Points: 3.00
OLD BAY Goldfish - Turning Heartbreak Into a Hit
Agency: Saatchi & Saatchi + Campbell Snacks + Spark Foundry + Zeno Group
Client: Goldfish
Category: Music Videos
Points: 3.00
The Minefields Honey Project
Agency: Saatchi & Saatchi Ukraine / Kyiv
Client: Kernel + Ministry of Foreign Affairs of Ukraine
Category: Physical Products
Points: 3.00
The Minefields Honey Project
Agency: Saatchi & Saatchi Ukraine / Kyiv
Client: Kernel + Ministry of Foreign Affairs of Ukraine
Category: Non-traditional & Guerrilla Marketing
Points: 3.00
The Minefields Honey Project
Agency: Saatchi & Saatchi Ukraine / Kyiv
Client: Kernel + Ministry of Foreign Affairs of Ukraine
Category: Direct Marketing for Good
Points: 3.00
The Minefields Honey Project
Agency: Saatchi & Saatchi Ukraine / Kyiv
Client: Kernel + Ministry of Foreign Affairs of Ukraine
Category: Innovation / New Ideas in Direct Marketing
Points: 3.00
The Minefields Honey Project
Agency: Saatchi & Saatchi Ukraine / Kyiv
Client: Kernel + Ministry of Foreign Affairs of Ukraine
Category: Experiential & Immersive for Good
Points: 3.00
The Minefields Honey Project
Agency: Saatchi & Saatchi Ukraine / Kyiv
Client: Kernel + Ministry of Foreign Affairs of Ukraine
Category: Innovation / New Ideas in IP & Product Design
Points: 3.00
Gonna Need More Tide
Agency: Saatchi & Saatchi / New York + Procter & Gamble / Cincinnati + Saatchi & Saatchi X / Cincinnati + Marina Maher Communications / New York
Client: Tide
Category: Popular Culture Impact
Points: 3.00
#ChasePlayfulness
Agency: Saatchi & Saatchi Germany / Düsseldorf
Client: OREO x PAC-MAN
Category: Mobile Gaming
Points: 3.00
Hair Hair Everywhere
Agency: Leo Burnett / Toronto + The Pub Productions / Toronto + Saatchi & Saatchi / New York
Client: Procter & Gamble
Category: Digital & Online / Banners & Pop-ups
Points: 1.50
ProtecTasbih
Agency: Leo Burnett KSA / Jeddah + Saatchi & Saatchi ME / Dubai
Client: SAUDIA
Category: Physical Products
Points: 1.50
ProtecTasbih
Agency: Leo Burnett KSA / Jeddah + Saatchi & Saatchi ME / Dubai
Client: SAUDIA
Category: Products
Points: 1.50
ProtecTasbih
Agency: Leo Burnett KSA / Jeddah + Saatchi & Saatchi ME / Dubai
Client: SAUDIA
Category: Innovation / New Ideas in Health & Wellness
Points: 1.50
Hair Hair Everywhere
Agency: Leo Burnett / Toronto + The Pub Productions / Toronto + Saatchi & Saatchi / New York
Client: Procter & Gamble
Category: Innovation / Use of Media in Social Media
Points: 1.50
ProtecTasbih
Agency: Leo Burnett KSA / Jeddah + Saatchi & Saatchi ME / Dubai
Client: SAUDIA
Category: Promotional / Physical Product
Points: 1.50
ProtecTasbih
Agency: Leo Burnett KSA / Jeddah + Saatchi & Saatchi ME / Dubai
Client: SAUDIA
Category: Multicultural Impact
Points: 1.50
Capture The Store
Agency: Digitas / London + Saatchi & Saatchi / London + Prodigious / London
Client: EE
Category: Streaming and Influencer
Points: 1.50
Hair Hair Everywhere
Agency: Leo Burnett / Toronto + The Pub Productions / Toronto + Saatchi & Saatchi / New York
Client: Procter & Gamble
Category: Innovation / Use of Media in Film
Points: 1.50
Client:
Tide
Title:
Gonna Need More Tide
Category:
User-Generated Content (UGC)
Award:
2024 Film & Video Gold Pencil
Points:
45.00
Client:
Tide
Title:
Gonna Need More Tide
Category:
User-Generated Content (UGC)
Award:
2024 Social Media Gold Pencil
Points:
45.00
Client:
Kernel + Ministry of Foreign Affairs of Ukraine
Title:
The Minefields Honey Project
Category:
Innovation / Use of Media in IP & Product Design
Award:
2024 IP & Product Design Silver Pencil
Points:
21.00
Client:
OREO x PAC-MAN
Title:
#ChasePlayfulness
Category:
Physical Gaming Accessories
Award:
2024 Gaming Bronze Pencil
Points:
9.00
Client:
Tide
Title:
Gonna Need More Tide
Category:
User-Generated Content (UGC)
Award:
2024 Creative Use of Technology Bronze Pencil
Points:
9.00
Client:
Tide
Title:
Gonna Need More Tide
Category:
Influencer Marketing / Use of Celebrity
Award:
2024 Social Media Bronze Pencil
Points:
9.00
Client:
Kernel + Ministry of Foreign Affairs of Ukraine
Title:
The Minefields Honey Project
Category:
Products for Good
Award:
2024 IP & Product Design Bronze Pencil
Points:
9.00
Client:
Snyder's of Hanover
Title:
Gingerbread Dread
Category:
Integrated / Omnichannel Campaign
Award:
2024 Integrated / Omnichannel Bronze Pencil
Points:
9.00
Client:
Goldfish
Title:
Goldfish Hand Dish
Category:
Physical Products & Apparel
Award:
2024 Print & Promotional Bronze Pencil
Points:
9.00
Client:
John Lewis
Title:
Snapper: The Perfect Tree
Category:
Original Music / Score - Short Form
Award:
2024 Music & Sound Craft Bronze Pencil
Points:
9.00
Client:
SAUDIA
Title:
ProtecTasbih
Category:
Promotional Items
Award:
2024 Health & Wellness Bronze Pencil
Points:
4.50
Client:
SAUDIA
Title:
ProtecTasbih
Category:
Physical Items
Award:
2024 Direct Marketing Bronze Pencil
Points:
4.50
Client:
LOGI Energy
Title:
47 seconds
Category:
Low Budget
Award:
2024 Moving Image Craft & Production Merit Award
Points:
3.00
Client:
LOGI Energy
Title:
47 seconds
Category:
Cinema Advertising
Award:
2024 Film & Video Merit Award
Points:
3.00
Client:
Goldfish
Title:
OLD BAY Goldfish - Turning Heartbreak Into a Hit
Category:
User-Generated Content (UGC)
Award:
2024 Social Media Merit Award
Points:
3.00
Client:
Snyder's of Hanover
Title:
Left Me For Pretzels
Category:
Social Post / Single Platform Series
Award:
2024 Social Media Merit Award
Points:
3.00
Client:
Snyder's of Hanover
Title:
Gingerbread Dread
Category:
TV, VOD, & Online / 30 Seconds and Under - Single
Award:
2024 Film & Video Merit Award
Points:
3.00
Client:
Goldfish
Title:
OLD BAY Goldfish - Turning Heartbreak Into a Hit
Category:
Music Videos
Award:
2024 Branded Entertainment Merit Award
Points:
3.00
Client:
Kernel + Ministry of Foreign Affairs of Ukraine
Title:
The Minefields Honey Project
Category:
Physical Products
Award:
2024 Experiential & Immersive Merit Award
Points:
3.00
Client:
Kernel + Ministry of Foreign Affairs of Ukraine
Title:
The Minefields Honey Project
Category:
Non-traditional & Guerrilla Marketing
Award:
2024 Direct Marketing Merit Award
Points:
3.00
Client:
Kernel + Ministry of Foreign Affairs of Ukraine
Title:
The Minefields Honey Project
Category:
Direct Marketing for Good
Award:
2024 Direct Marketing Merit Award
Points:
3.00
Client:
Kernel + Ministry of Foreign Affairs of Ukraine
Title:
The Minefields Honey Project
Category:
Innovation / New Ideas in Direct Marketing
Award:
2024 Direct Marketing Merit Award
Points:
3.00
Client:
Kernel + Ministry of Foreign Affairs of Ukraine
Title:
The Minefields Honey Project
Category:
Experiential & Immersive for Good
Award:
2024 Experiential & Immersive Merit Award
Points:
3.00
Client:
Kernel + Ministry of Foreign Affairs of Ukraine
Title:
The Minefields Honey Project
Category:
Innovation / New Ideas in IP & Product Design
Award:
2024 IP & Product Design Merit Award
Points:
3.00
Client:
Tide
Title:
Gonna Need More Tide
Category:
Popular Culture Impact
Award:
2024 Cultural Driver Merit Award
Points:
3.00
Client:
OREO x PAC-MAN
Title:
#ChasePlayfulness
Category:
Mobile Gaming
Award:
2024 Gaming Merit Award
Points:
3.00
Client:
Procter & Gamble
Title:
Hair Hair Everywhere
Category:
Digital & Online / Banners & Pop-ups
Award:
2024 Direct Marketing Merit Award
Points:
1.50
Client:
SAUDIA
Title:
ProtecTasbih
Category:
Physical Products
Award:
2024 Experiential & Immersive Merit Award
Points:
1.50
Client:
SAUDIA
Title:
ProtecTasbih
Category:
Products
Award:
2024 Health & Wellness Merit Award
Points:
1.50
Client:
SAUDIA
Title:
ProtecTasbih
Category:
Innovation / New Ideas in Health & Wellness
Award:
2024 Health & Wellness Merit Award
Points:
1.50
Client:
Procter & Gamble
Title:
Hair Hair Everywhere
Category:
Innovation / Use of Media in Social Media
Award:
2024 Social Media Merit Award
Points:
1.50
Client:
SAUDIA
Title:
ProtecTasbih
Category:
Promotional / Physical Product
Award:
2024 IP & Product Design Merit Award
Points:
1.50
Client:
SAUDIA
Title:
ProtecTasbih
Category:
Multicultural Impact
Award:
2024 Cultural Driver Merit Award
Points:
1.50
Client:
EE
Title:
Capture The Store
Category:
Streaming and Influencer
Award:
2024 Gaming Merit Award
Points:
1.50